Sunday, February 08, 2004

India Shining

This is BJP's 'punchline' to get into power for the next 5 years atleast. Apparently the CEC (Chief Election Commisioner ) considers that BJP is using the media at the cost of the taxpayers. This propoganda has costed the BJP a whoophing 200 crores, spent mainly on the print ads. So why has the CEC woken up now ? It is a well known fact that political parties spend crores of rupees on ad campaigns during elections. Y target only the BJP or the NDA ?

As per the latest statistics by the NCAER in the past 5 - 6 years, rural buying power has shot up by more than 20%. It is estimated that by 2006-2007 there will be around 200 million white goods buyers from the rural sector and 240 million potential white goods buyers from this sector. That will be more than the combined population of the European Union. Phew !!. ITC, the cigarette major is setting up 'rural malls' which will sell every possible FMCG item. The malls are suppposed to come up first in Madhya Pradesh, mainly on the country side. India will be one of the biggest markets for consumer goods by 2010 surpassing the EU.
p.s: The data presented here is to the best of my recollection. For details pls grab the latest issue of outlook.

Tata motors are foraying into the heavy duty vehicles market in India, in which Volvo is a major player. They have supposedly publicised their entire strategy for this segment and they expect to bring about a prototype by 2007. Its like telling the competition, 'by 2007 if you dont gear up with something, by 2020 you will not even have market presence, forget being a competition'. The greatest thing I like about this company is their vision. When Tata Motors forayed into the passenger car segment with an indigeneously built car, the whole industry laughed at them. Ratan Tata was made a mockery. Today this man has proved everyone wrong. He is again going to prove everyone wrong by launching the cheapest Indian car for Rs 1 lakh. He will prove everyone wrong by bieng a success in the European markets with the Indica variant called Rover, by bringing the first hybrid engine to the Indian passenger car market. He will be India's answer to the big three in Detroit (Ford, GM and Chrysler, if not today or tomorrow definitely some day he will be.

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